Core Values

Impact Over Profit

We are guided by our common desire to create significant positive social impact for farmers and the agricultural sector. When there are decisions about impact vs profit first, impact will always win.

Abundance Over Scarcity

An abundance mindset helps us share this mindset in all that we do, and everyone we engage with. Scarcity leads to misery but abundance leads to joy and creativity.

Relationships Over Transactions

We have a bias towards building long-term relationships with our team, our customers, our stakeholders, and everyone else we interact with. Transactions have no value without a personal human connection.